By Jill Nagy
Three former advertising agency colleagues joined forces to to create Sidekick Creative, a graphic arts and branding company in downtown Glens Falls.
The company operates out of shared space with Behan Communications.
The three partners—Will Fowler, Kelli Germain and Cara Greenslade—grew up in Glens Falls.
“Over the past 10 years, we’ve seen so many great businesses open their doors here and really revitalize the city. Now we’re excited to be one of those businesses and we hope we can have an impact on the city like so many others already have,” Greenslade said.
Sidekick also produces a line of products including greeting cards, tote bags and prints. They have been selling those online and also at craft fairs and stores, including some retailers in downtown Glens Falls.
The company’s main business, however, is helping other enterprises get their names out in front and build their brands. Sidekick designs logos, signs, shopping bags and more to help their clients identify themselves in the marketplace. A new juice bar in Pensacola, Fla., is about to open with signs and logo by Sidekick. A 13-year-old retail clothing store in Bolton Landing got a Sidekick makeover from shopping bags to signs.